The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
WPP Digital
Client
Title
Category
Award
Points
My Sole Story
Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client: Nike Greater China
Category: Craft / Dynamic Data Visualization
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa
Category: Mobile Advertising
Points: 15.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Interactive / Experiential
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa
Category: Online Advertising / Banners
Points: 15.0
Strawless Ocean Campaign
Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas
Client: Lonely Whale Foundation
Category: Community Building
Points: 2.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Responsive Environments
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision
Category: Integrated Digital & Physical Product
Points: 2.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Branded Entertainment
Points: 2.0
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard
Category: Music Videos
Points: 2.0
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard
Category: Online / Short Form - Campaign
Points: 2.0
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix
Category: Broadcast / Long Form - Single
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision
Category: Innovation in Interactive / Experiential
Points: 2.0
Client:
Nike Greater China
Title:
My Sole Story
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Lonely Whale Foundation
Title:
Strawless Ocean Campaign
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0